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svenska
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suomi
THE
SYNERGYSOPHY
Where
chaos begins, classical science stops. There has always been
ignorance about disorder in the atmosphere, in the turbulent
sea, in the fluctuations of wildlife populations, the
oscillations of the heart and brain......
Classical
(western) science is the science of logic, of linearity, of
definitions... We believe that where 'classical science stops', the real fun begins. We want to explore the chaos of ideas
that try to depict this adventurous century and form the roots
of the century ahead. Because we believe that
within the chaos patterns can be found. And these patterns will
enable the formation of strategic thinking.
Names and boxes
The classical method for the
investigation of systems and processes is a flow chart - a
network of discrete ' boxes ', each named, and connected
together, in a hierarchy of ' decision '. Useful though this
method may be, boxes often exclude the very information that
might be needed. And in a world where barriers are falling,
frontiers collapsing, disciplines intermixing and culture going
into the melting pot, these precise delineated boxes no longer
reveal truths, they conceal them.
We prefer to
think of a name, or a box, as a stone dropped into a lake of
ideas. Each 'stone' produces concentric ripples which spread out
and intersect with other ripples, creating complex patterns of
interference - which might be called chaos.
It is the the resonation of
ideas with each other that interests us most of all. It is in
the spaces between the boxes that excitement lies!
One basic law of organic
evolution is 'increasing complexity'. Things never get easier.
On the other hand, the simple smoothness of a pebble on the
beach is the result of millions of frictional contacts with
other pebbles in the surge and ebb of the tides. Ideas become
beautiful in the same way. Our ideas may one day be beautiful -
but for the moment we are interested in the waves, not the
beach. Not in the concrete, but in the ephemeral motion which is
the result of conflicting energies.
SICU as a Operational Research Group
 Operational
Research (OR) was a system devised during WW2 to solve unique
problems of technology, logistics and strategy. Radar was one of
the hundreds of answers to vaguely positioned but urgent
problems that OR produced.
The principle
of OR was that new circumstances required innovative
methodologies. An OR group was always a mixture of different
professional disciplines. A botanist, a mathematician, a
chemist, a psychologist, an astronomer - each OR member brought
to the group a discrete worldview or logical system, and also
detailed knowledge and understanding of the structure of that
system. But none of them could solve the problem alone. ONLY THE
INTERSECTION of these systems produced innovative thinking.
The clash of these systems, the
impossibility of mapping one system onto another, is what often
sparked the INSIGHT - the FLASH OF INSPIRATION that firstly
defined the gestalt of the problem, and eventually led to it's
solution.
We believe that the principles
of OR can usefully be applied both within and outside commercial
and institutional organisations which seek fresh input into
their systems of management, operation and, especially,
communication.
S uccess
for
the
whole
symphony orchestra
Traditional notes can be
described as a linear process chart, where the notes are “fixed”
on a stave.
The score of contemporary music is a
time-dependent graphic representation. It is a composition
played with several instruments, but there is not necessarily
even one traditional note or a stave.
It can for instance be a circle filled with
indigenous symbols, which represents a totally unidentified
chaos for most people, but in the eyes of the composer a well
ordered goal which generates success for whole of the
orchestra.
SICU (Synergy Integrated - Connects the Unconnected)
SICU
is founded in that
spirit of exploration - to bring together different creative
disciplines and to discover the resonances and dissonances
between them.
SICU represents many
things: ombudsgroup, think-tank, concept exploration,
simulation, OR, an open, and a multifunctional marketing agency,
and a multidimesional virtual organization. It will remain many-faceted because the
very nature of the chaos facing us is that the old boxes and
linear flowcharts cannot serve us any longer.
I see that SICU can
easily be defined as an Operational Research group as well both
globally and "glocally".
The
SICU
concept is designed to increase trust, interaction, value
and cooperation between all parties involved,
and to form
Think tanks and Service Cluster
teams in order to solve
problems and to fulfil the specific needs of
Individual
Customers.
Creativity
The act of creativity by itself
is rewarding for many people. No audience, sale or reward may be
necessary. The act itself is self-rewarding. Though a secure and ongoing
income is the basic need of most of us people, there are also
people who find the act of thinking to be self-rewarding; who
find stimulation in addressing concepts outside their everyday
life and work. It is the joy of unfettered exploration.
Trapped in a box?
The world is '
fuzzy ' - not black and white. The world is becoming more
complex, not less. When the structure is collapsing - it's
better not to be trapped in a box! If you feel you are, please
contact SICU to be connected!
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